Client Brief:
Polaris already had a logo and a website when we were asked to redesign them. Due to an inventory worth $4,000,000 of old stock, the new logo could not be drastically different from the current one. We were told to ensure that the logo should be easily accessible through a variety of media devices like WAP and PDAs and that it should be a composite whole, without graphics. On the other hand, we were asked to redesign the existing website completely. They wanted a contemporary European look & feel preferably based on two colours. We were further told that the design/site should have cross-browser as well as cross-resolution compatibility.

Our Endeavour:
Technical restrictions imposed on logo design implied a design that could be represented clearly with a comparatively small file size. We gave our client a number of options within the parameters before creating the final logo with graphics intrinsic to the text. We redesigned their existing website from scratch. This includes all graphics and codes. In addition to existing features, we created an opt-in database for the new site where website users could register themselves to receive news regarding Polaris.

Acknowledgement:
What to say? Synapse completed a difficult project on time, within budget and with enthusiasm. Graphics are fantastic, code is excellent and technical abilty is unsurpassed. Well done Synapse! I will continue to use you for all of our work.