| Client
Brief:
Empowerism sells subscriptions to NetMarketing training that
includes publications, turnkey marketing system etc. among
other things in the package. She already had a website running
when we were hired. She wanted us to design the new website
in a manner that would stand above the peers in the related
industry, would look 'Stunning yet simple enough so that prospects
aren't intimadated', must invoke thoughts of success, prosperity,
and trust' and seem 'exciting without shouting'.
Our Endeavour:
While designing the website, we tried to address all the points
and concerns raised by the client. We used two of the colors
proposed by her and their lighter shades apart from other
neutral colors. Overall the design was made to look contemporary,
professional, color consistent and most importantly trustworthy
as this is one of the primary requisites for sites of this
nature. For the homepage we found it necessary to re-group
the existing content to be able to put the desired information
across more effectively. After getting over with the design
level to the client's satisfaction we got down to the development
of the pages using Cold Fusion (developement technology chosen
by the client).
Acknowledgement:
Synapseindia was very organized, professional and responsive to our needs. I
would recommend them for anyone''s website project. Thanks guys!
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